Service
Product Strategy & Planning
Most startups don't have a design problem. They have a sequencing problem. We turn a big idea into a roadmap your team can actually build.
What's included
- Product discovery and goal setting
- Roadmap and prioritisation
- MVP scoping
- Feature specs and user stories
- Development planning with your engineers
- Success metrics
What you get
- Product roadmap
- Scoped MVP brief
- Prioritised backlog in Linear
- Specs your engineers can build from
Where AI helps
Faster, never blander.
AI synthesises research and drafts the first pass of the specs. A human decides what matters and what gets cut.
Questions
Who works on my project?
A senior designer from the Fullyfelt team, led by our founder, Lara Rotrakarn. You see who is on your project from day one, on your shared Linear board.
How do I submit work?
Create a ticket on your shared Linear board. Add a brief, links and a priority, and it joins the queue.
Do you work with our developers?
Yes. We work with your developers for handoff and become part of your team.
How fast do I get designs back?
Days, not months. Smaller requests come back sooner. Bigger ones are broken into tickets so you see progress early.
Do you use AI?
Yes, to speed up the groundwork. A human makes every design decision and reviews every pixel before it reaches you.
Why only 5 projects at a time?
So every client gets senior attention and fast turnaround. We never take on more than 5 projects at any given time, and right now only 2 spots are open.
What does the 3-month minimum mean?
Every retainer starts with a 3-month commitment from the day you sign. It gives the work room to compound.
What happens after three months?
Before month three ends, we agree the next step together: carry on, change the scope, or stop.
Who owns the files?
You do. Everything is delivered in Figma or paper.